Press Release Summary = June 1st. 2006, Guatemala City. Pollo Campero, Latin America's number one family dining chicken concept for over thirty years, today announces the introduc-tion of a new logo in the United States.
Press Release Body = Pollo Campero Refreshes Brand Logo Getting Ready For Expansion
New logo conveys a more welcoming and appealing image
June 1st. 2006, Guatemala City. Pollo Campero, Latin America's number one family dining chicken concept for over thirty years, today announces the introduc-tion of a new logo in the United States.
This is the third time the company has evolved its logo to keep it fresh and ap-pealing, as its unique and delicious chicken. "We hired Advance Design Center headquartered in Dallas to refresh the Pollo Campero logo, as we had done 12 years ago. Changes are very subtle, but we know that these elements make the brand more appealing to all consumers in the United States.", said Juan Jose Gutierrez, President and CEO of Campero USA Corp.
Gutierrez added, "We are ready to execute a national rollout plan. During these four years of successful operation in the US, we have learned that the appeal of Pollo Campero goes well beyond the Hispanic market, anyone who enjoys a delicious piece of chicken, definitely enjoys Pollo Campero. We have made strategic decisions to accelerate our growth in the US. Additionally, Pollo Cam-pero will be opening restaurants in Europe and Asia during the second semester 2006"
Current logo:
New logo:
BACKGROUND INFORMATION:
Since 2002, Pollo Campero franchises have successfully opened in Los Angeles, Houston, Washington, D.C., New York, Dallas and Chicago totaling 23 restau-rants nationwide. By year's end, Pollo Campero will open 10 additional restau-rants in the existing markets.
ABOUT POLLO CAMPERO: Founded in Guatemala in 1971 by the Gutierrez Family, with over 200 locations in Latin America and the U.S., Pollo Campero is among the greatest success sto-ries in entrepreneurial history. Since opening the first U.S. restaurant in Los An-geles (April, 2002), Pollo Campero restaurants are breaking sales records of every major quick service restaurant, selling delicious fried chicken and Latin American style side dishes to loyal customers from Latin America and new cus-tomers discovering the product daily.
The first restaurant in Los Angeles (April 2002) broke existing U.S. sales records for quick service restaurants by achieving $1 million in sales in its first 47 days of operation, serving over 30,000 orders within the first week. The first Houston (December 2002) location broke the $1 million sales mark in only 58 days, serv-ing over 28,000 orders within the first week. In October 2003, the company en-tered the Washington D.C. market, beating its own previous U.S. sales record by breaking the $1 million sales mark in only 36 days of operation, and serving nearly 40,000 orders within the first week. Most recently the first Pollo Campero in the New York market served nearly 6,000 customers on opening day and over 100,000 customers within the first two weeks of operation.
Today, under the leadership of Mr. Juan Jose Gutierrez, Pollo Campero is among the biggest and most innovative companies in Latin America operating in Guatemala, El Salvador, Honduras, Nicaragua, Ecuador, Mexico and the United States, serving over 75 million orders per year, employing over 6,000 people in Latin America and over 1,000 in the U.S. "We are passionate about our custom-ers," says Juan Jose Gutierrez, President and CEO of Campero USA Corp. "The loyalty of our employees and of our customers, the loyalty to our product and to our brand, has been fundamental to the Pollo Campero success," he concludes.
Visit: www.campero.com
For more information contact: Carlos Vielmann Campero USA Corp. 011-502-2333-7233 cvielmann@campero.com
Web Site = http://www.campero.com
Contact Details = Carlos Vielmann Campero USA Corp. 011-502-2333-7233 cvielmann@campero.com
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